ALLEN YANG, PH.D.CHIEF SCIENTIST, FUNG INSTITUTE FOR ENGINEERING LEADERSHIP; EXECUTIVE DIRECTOR, COE CENTER FOR AUGMENTED COGNITION
WHAT IS AR/VR?
Through a combination of hardware and software, AR and VR turn sensing, computation and control into an immersive, interactive, three-dimensional experience. AR users wear a headset, but retain some visibility. Software is constantly mapping a user’s surroundings with efficient localization functions and then overlaying digital images and interfaces onto actual physical surroundings.
WHO SHOULD ATTEND?
Whether you are an independent entrepreneur or a leader in a large corporate environment, we’ll help you discover how to take advantage of this technology trend and build concrete “next steps” for your business development strategy toolbox.
- Who will win the platform race?
- How to start-up as a content producer
- Research Trends impacting short and long term opportunities
- Design thinking and human-centered design processes
- The ability to identify and break through barriers to innovation and gain support for new ideas
- Guided project work for application to your business
OVERVIEW AND BENEFITS
The Augmented and Virtual Reality (AR/VR) program is designed to facilitate understanding and familiarity of key industry terms and trends, address how these trends can impact your business and explore opportunities for new products, services or ventures for your business.
In this program you will learn about platform competition and who will dominate in the augmented and virtual reality markets, and understand where Silicon Valley start-ups and major US and international companies are focusing their attention. You will learn strategies you can adopt to take advantage of these opportunities, which platform is best for you and how you can build a loyal customer base. Through a mentored project, you will create and build a plan to enter this new market.
This 2-day program includes: tuition and class materials, parking, and a light supper.
UC Berkeley Campus: TBA
Total program tuition: