Theme: Innovation and Entrepreneurship
This theme fosters research and its translation into real world applications. Numerous programs that are deeply integrated into the research, educational and service activities help incubate, accelerate and expand tech transfer and a strong pipeline of start-ups. The following micro-courses help bridge the gap between lab and marketplace.
Innovation and Entrepreneurship Microcourses
E276: Actionable Innovation: Brand Building, Product Development and Market Launch Strategies
How do you take an idea and turn it into a real, competitive product offering in the marketplace? This course aims to answer this question. The basic objective is to empower and enable participants to extend their focus beyond the laboratory by beginning to hone their business and marketing skills, while learning to take a product from ideation through the product development cycle to marketing.