Module 5 – Identifying Entrepreneurial Opportunities: Finding and Defining a User Need.

How can an entrepreneur identify a badly unmet need in the economy? How can s/he then assemble the resources to satisfy that need and build a successful and sustainable advantage? Many entrepreneurial efforts fail due to a lack of marketing savvy and customer understanding. This course takes a marketing perspective and explores examples of successful opportunity identification, details customer and market research techniques, and presents frameworks to aid the aspiring entrepreneur.