Rapid Commercialization

Rapid commercialization applies to organizations who need to find ways to stay competitive in a volatile, uncertain, complex and ambiguous environment. This course will look at tools used for rapid commercialization, examine how to find product-market fit and best practices for primary research, and will conclude with a review of prototyping techniques geared towards asking…

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Positive Leadership

Leaders today are faced with unpresented organizational challenges. Depth of technical knowledge is no longer enough to lead teams to success. Technical leaders need to understand how to increase employee engagement, support employee achievement, and create effective leader/employee relationships. Using science and application of Positive Psychology’s framework, present and future leaders will learn how to…

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Digital Transformation and Change Management

When implementing digital transformation projects, it is critical to think about the best strategies for managing the resulting changes within the organization. In this course we discusses the main challenges specific to digital transformation projects. Some of the topics you will explore include how to build trust, how to manage resistance to digital transformation projects,…

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Ethical Leadership

Over the past decade organizations have experienced ethical challenges. The result is behavior that is focused on the common good which translate into reputation and financial loss for the organization. This module looks at the subject of organizational ethics. What is the difference between ethics and morality? How do people make ethical decisions and what…

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Digital Transformation and Sensor Optimization

This module covers methods used in additive manufacturing including printing, 3D printing and in mold electronics. The students would have projects on identifying areas in manufacturing that are impacted by digital transformation. Ana Arias, Professor, Electrical Engineering & Computer Science, UCB 

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Artificial Intelligence – A Primer for Decision Makers

Advances of Information Technology are ushering new concepts and applications that are changing the world around us, a phenomenon often described as the Digital Transformation. Big Data, Data Mining, Machine Learning and Artificial Intelligence are terms often used, but rarely understood at an intuitive level, even by people with some technical sophistication. This course will…

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Customer Insight to Action – Marketing in the Digital Age

Digital transformation has raised the stakes for marketers by setting new customer expectations and enabling organizations to fulfill those expectations through new capabilities. Topics explored in this module include ways digital transformation has changed customers’ expectations, where your organization’s marketing is leading in adopting tools to transform the customer experience, and where it is lagging,…

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