Rapid Commercialization

Rapid commercialization applies to organizations who need to find ways to stay competitive in a volatile, uncertain, complex and ambiguous environment. This course looks at tools used for rapid commercialization, examines how to find product-market fit and best practices for primary research, and concludes with a review of prototyping techniques geared toward asking the right questions and determining when to move to scale.

Whitney Hischier, Lecturer, HAAS School of Business, UCB