“We’re making a long-term bet that immersive, virtual and augmented reality will become a part of people’s daily life.”

– Mark Zuckerberg


 

OVERVIEW:

In this program you will learn about platform competition and who will dominate in the augmented and virtual reality markets.  Understand where Silicon Valley start-ups and major US and international companies are focusing their attention.  Learn strategies you can adopt to take advantage of these opportunities, which platform is best for you and how you can build a loyal customer base.  Through a mentored project, create and built a plan to enter this new market.


TOPICS COVERED:

  • Who will win the platform race?
  • How to start-up as a content producer
  • Research Trends impacting short and long term opportunities
  • Guided project work for application to your business

KEY TAKEAWAYS:

The Augmented and Virtual Reality course is designed to facilitate understanding and familiarity of key industry terms and trends, address how these trends can impact your business and explore opportunities for new products, services or ventures for your business. Whether you are an independent entrepreneur or leading in a large corporate environment, we’ll help you discover how to take advantage of this technology trend and build concrete “next steps” for your business development strategy toolbox.


WHO SHOULD ATTEND:

  • C-Suite Executives
  • Entrepreneurs
  • Innovation Thought Leaders
  • Investors

Registration

This 2-day program includes: tuition and class materials, parking, and a light supper.

Dates:
June 28-29, 2017

Location:
UC Berkeley Campus: Memorial Stadium Classroom

Total program tuition:
$2,500

 

If you have trouble registering or for more information, please email Keith Gatto at kgatto@berkeley.edu.