The Commoditization of Digital Transformation

Digital Transformation has profoundly changed market commoditization. To compete in this new marketplace organizations must deliver value and achieve customer satisfaction. This module looks at creating both an offensive and defensive strategy of commoditization by optimize performance for maximize market share and growth. Meet your instructor Stephen Pieraldi. Stephen Pieraldi, Founder, Pieraldi LLC

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Digital Transformation and Change Management

When implementing digital transformation projects, it is critical to think about the best strategies for managing the resulting changes within the organization. In this course we discusses the main challenges specific to digital transformation projects. Some of the topics you will explore include how to build trust, how to manage resistance to digital transformation projects,…

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Digital Transformation and Sensor Optimization

This module covers methods used in additive manufacturing including printing, 3D printing and in mold electronics. The students would have projects on identifying areas in manufacturing that are impacted by digital transformation. Ana Arias, Professor, Electrical Engineering & Computer Science, UCB 

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Artificial Intelligence – A Primer for Decision Makers

Advances of Information Technology are ushering new concepts and applications that are changing the world around us, a phenomenon often described as the Digital Transformation. Big Data, Data Mining, Machine Learning and Artificial Intelligence are terms often used, but rarely understood at an intuitive level, even by people with some technical sophistication. This course will…

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Customer Insight to Action – Marketing in the Digital Age

Digital transformation has raised the stakes for marketers by setting new customer expectations and enabling organizations to fulfill those expectations through new capabilities. Topics explored in this module include ways digital transformation has changed customers’ expectations, where your organization’s marketing is leading in adopting tools to transform the customer experience, and where it is lagging,…

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AI for Digital Transformation 

AI has become an unprecedented and universally powerful tool with applications to a plethora of domains with problems ranging from vision, speech, natural language processing, robotics, and several other areas. This module will provide select important advances in AI and introduce topics such as convolutional neural networks, deep learning and reinforcement learning. Koushil Sreenath, Assistant…

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Robotics for Digital Technology

Robotics are increasingly entering society in the form of delivery robots, autonomous cars, and even robotic cooks in restaurants. This module will provide select important advances in robotics and introduce topics such as perception, planning and autonomy with several application domains. Koushil Sreenath, Assistant Professor, Department of Mechanical Engineering, UCB.

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