Digital transformation has raised the stakes for marketers by setting new customer expectations and enabling organizations to fulfill those expectations through new capabilities. Topics explored in this module include ways digital transformation has changed customers’ expectations, where your organization’s marketing is leading in adopting tools to transform the customer experience, and where it is lagging, your brand’s customer centricity, and how to have a customer-centric view of your brand. |
Judy Hopelain, Lecturer, HAAS School of Business, UCB |
