Module 1 – Entrepreneurship in the Platform economy: Exploiting Network Effects.

How did Google, Facebook, Amazon, Alibaba, and Tencent come to dominate the economy so quickly? How can entrepreneurs compete with them and build their own successful platform businesses? Digital platforms have completely upended traditional strategic analysis tools. This course considers a wide variety of platforms, investigating their network dynamics, business models, scaling and regulatory challenges, and threats to future viability. It also discusses how today’s entrepreneurs can compete and win in the platform economy.